LinkedIn has a profile scoring system that determines the SSI or Social Selling Index for each user. The system facilitates the placement of professional content on the network and creates conditions for effective business communications.
One of the basic categories influencing SSI is a well-developed personal brand and an optimized profile. Filling in each block on the page, the presence of keywords in the descriptions, as well as the correct visual structure of the page directly affect the level of the profile in the search results. Thus, filling out a profile professionally will bring you closer to your goal, whether it is creating and strengthening business connections, searching for employees for a company, potential clients, or a job.