“Whether you’re using LinkedIn for recruitment, business communications, or targeting, your profile will only be at the top of search engines if certain sections of your profile are adjusted to your business.”
630М
PROFESSIONALS
use LinkedIn
40М
USERS
are Decision Makers
87%
RECRUITERS
use LinkedIn
to find employees
92%
MARKETERS
in B2B, use LinkedIn for digital marketing
“A well-designed LinkedIn profile is the key to your professional growth.
Do not put off until tomorrow what you can do today”
55%
SOCIAL TRAFFIC
were attracted to articles and blogs (in the B2B segment) from LinkedIn
80%
LEADS
from the B2B segment come from LinkedIn
Why do you need a LinkedIn profile?
Career development
You can search for jobs on LinkedIn, connect with recruiters and employees of companies that interest you, and compare your profile with those of other members (a service available in the paid version of LinkedIn Premium) and draw conclusions about your competitiveness.
Business
Expansion and strengthening of professional ties. Add potential business partners to your friends – even if they don’t even know about your existence yet, your cooperation can begin with acquaintance on the social network.
Sales
LinkedIn is also used to strengthen connections with customers or potential buyers and find new leads.
Search for colleagues
HRs actively use LinkedIn to quickly find the right candidates, contact them directly and keep in touch with those specialists who are not yet looking for work, but are potentially interesting for companies.
Why is it so important?
LinkedIn has a profile scoring system that determines the SSI or Social Selling Index for each user. The system facilitates the placement of professional content on the network and creates conditions for effective business communications.
One of the basic categories influencing SSI is a well-developed personal brand and an optimized profile. Filling in each block on the page, the presence of keywords in the descriptions, as well as the correct visual structure of the page directly affect the level of the profile in the search results. Thus, filling out a profile professionally will bring you closer to your goal, whether it is creating and strengthening business connections, searching for employees for a company, potential clients, or a job.
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