“Don’t build connections. Build relationships” – Rand Fishkin
Outreach marketing ideology
Scheme of exit to Decision maker in LinkedIn
01
Search and company identification on LinkedIn
02
View company employees on LinkedIn
03 Search and communication with several Decision makers
How it works
Targeting
Using the best targeting algorithms to find a quality target audience
- More than 300 selection filters
- Database update tools – our own target audience verification and filtering algorithms have been developed for 5 years.
- Working with exclusion lists
- Use of external paid sources of analysis.
- Sale Navigator is a paid tool for quality targeting on LinkedIn.
- Crunchbase is one of the largest platforms for finding business information about private and public companies
Communication
Creation of triggered and segmented chains of communication with the target audience
- Communication on LinkedIn.
- Communication through direct e-mail marketing.
- A/B testing of messages.
- Segmented and personalized responses.
Marketing and system
Marketing and system approach at every stage of work
- The strategy of distribution and prioritization of the processing of the target audience
- Creation of end-to-end analytics and sales funnels for each target audience
- Accurate allocation of budgets to obtain maximum KPI
- Daily report for analysis of marketing activity
- System work at all stages of cooperation
- Integration with the CRM system for maximum results
- Creating joint work chats in popular messengers for quick communication.
Advertising
Connecting inbound marketing for maximum effect
- Paid advertising on LinkedIn – increasing the activity of the project due to paid advertising on LinkedIn.
- Paid advertising on Facebook, Google, Twitter with targeting through lists based on target audience data and use of lookalike audience.
Certificates
