Paid ads for B2B
that bring real customers.

We set up META, Google, and LinkedIn – from strategy to your first lead.

Linked Promo campaign dashboard: 147K impressions, 3,840 clicks, 127 leads, CPA $18.40

5+

Avg leads/day

1.8%

Avg CTR (cold audience)

$3.59

Avg CPL

12-36h

Time to first lead

OUR MARKET ADVANTAGES

Paid ads for B2B services aren’t about random clicks – they’re about systematically attracting quality leads.

We build campaigns around a specific business goal: leads, meetings, requests from decision makers.

We combine precise B2B targeting, AI analytics, and behavioral segmentation so your ads work as one unified system.

High-quality B2B targeting

Precise segmentation by job title, industry, and company size – based on our proprietary decision maker databases.

AI analytics

Matomo + Claude AI: we analyze behavior, catch issues early, and scale what works.

Segmented marketing

A funnel that segments audiences by actions – time on site, number of visits, interactions – and adapts ads at every stage.

Cross-channel remarketing

Re-engaging your audience on META, Google, and LinkedIn simultaneously – for maximum reach and conversion.

B2B TARGETING

High-quality B2B targeting

for your decision maker

We turn your ICP into audiences for every channel – with identity resolution and a 5x better match rate without cookies. Reach your ideal clients on Facebook, LinkedIn, Google, YouTube, X.com – eliminating wasted spend.

700M+

Decision makers in database

30M+

companies worldwide

300+

targeting filters

MATCH RATE – REAL DATA

Match rate is the percentage of your audience the platform actually finds among its users after uploading a CRM list. Low match rate = wasted spend on people who will never see your ads.

Our identity resolution technology delivers up to 5x better results without cookies – we collect data directly from the decision maker, not browser triggers.

in
LinkedIn
75-90%
Fb
Facebook / Meta
45-65%
X
X.com (Twitter)
45-65%
G
Google Search
35-45%
GD
Google Display
35-45%
YT
YouTube
35-45%
REMARKETING AUDIENCES

Upload custom audiences with an unmatched match rate

≈ 4%Display ad CTR – above industry average

Cross-channel remarketing

A user engages with your brand in one channel – we continue the conversation in others with a message adapted to their funnel stage.

USER JOURNEY
01
Fb
First contact
The user lands on the site from a Meta Ads campaign.
02
?
Left without converting
We save the profile and know what caught their interest.
03
G
in
Retargeting
They see new ads in Google + LinkedIn with a different message.
04
Conversion
Conversion after 5-7 touchpoints across 2-3 channels.
Cross-channel remarketing illustration: 3 platforms - 1 page - 1 lead - 1 conversion
HOW THIS AFFECTS RESULTS

3x

conversion growth

vs single-channel remarketing

5-7

touchpoints to conversion

average across B2B funnel

2-3

channels in one session

cross-channel coverage

Segmented marketing

Parallel segments based on user behavior. Each segment has its own entry criteria, exclusions, and creative.

INCLUSION AND EXCLUSION LOGIC

Each segment has not only entry conditions but also exclusions. This keeps the budget away from those who already converted or are oversaturated with ads.

✓ INCLUSIONS
Behavioral triggers
Time on site, number of visits, % of video watched, pages visited, time since last visit – each signal moves the user into the appropriate segment.
✗ EXCLUSIONS
What we cut from the budget
Converted (already submitted a request), saturated (5+ views of the same video), moved to a deeper segment – we don’t show them cold ads again.
Segmented marketing illustration: 1 audience - 3 segments - conversion
HOW PARALLEL SEGMENTS WORK
◯ STARTING POINT

Cold audience · Campaign Video (awareness)

Video 1 min · frequency cap 5x · ICP targeting

↓ we track behavior → automatically split into 3 parallel segments

SEGMENT 01

Cold · site or Instagram

✓ INCLUDE
• Visit site

• Instagram engagement

✗ EXCLUDE
• Thank you page (converted)
◯ CREATIVE
Audience-based video
Different angle, social proof
SEGMENT 02

Warm · 25-50% video watched

✓ INCLUDE
• Watched 25-50% of video
✗ EXCLUDE
• Thank you page

• Converted

◯ CREATIVE
Explainer video
Product walkthrough, FAQ
SEGMENT 03

Hot · 50%+ video or 60+ sec

✓ INCLUDE
• Watched 50%+ of video

• Time on site 60+ sec

✗ EXCLUDE
• Thank you page (converted)
◯ CREATIVE
Direct offer + remarketing
Direct offer, demo, case studies

↓ all segments convert into the funnel: Conversion → Webinar → Client

AI analytics

We combine Matomo Analytics and Claude AI – analyzing behavior, catching issues early, and scaling what works.

01
We deploy Matomo analytics on your website
02
We analyze user behavior and produce a detailed report
03
We feed analytics and ad account data into Claude AI
04
We get a performance analysis and scaling opportunities
Linked Promo AI analytics architecture: Claude AI with Matomo and Google Analytics over LinkedIn, Meta, Google Ads platforms
AD PLATFORM · 01 / 03

LinkedIn Ads

Precise B2B targeting by decision makers

Built for B2B companies that need to reach specific decision makers. We target by job title, function, industry, and company size – working precisely with narrow audiences, promoting complex B2B products, and attracting relevant contacts.

FUNNEL STAGE

Top + Middle

BEST FOR CPA

$30+ quality B2B leads

KEY AD FORMATS

Sponsored Content, Message, Lead Gen

Thought Leader Ads - promoting posts as company employees on LinkedIn

Thought Leader Ads

Promoting posts as real company employees – builds credibility in the B2B segment.

Conversation Ads - interactive messages with reply buttons in LinkedIn Messenger

Conversation Ads

Interactive Messenger messages with reply-button options that simulate a real conversation.

Document Ads - a format for downloading case studies and guides directly from a LinkedIn ad

Document Ads

A format that lets users download case studies, pricing sheets, and guides directly from the ad.

AD PLATFORM · 02 / 03

Meta Ads

Remarketing and Lookalike for B2B

Effective as the second funnel tier: remarketing to site visitors, Lookalike based on existing clients, and brand awareness to warm up the audience. We work with CRM list uploads, similar audiences, and lead forms directly in the feed.

FUNNEL STAGE

Middle + Bottom

BEST FOR CPA

$10-25 warm leads + retarget

KEY AD FORMATS

Image/Video, Carousel, Lead Gen

Targeted Image/Video Ads - classic feed ads, Stories, and Reels in Meta

Targeted Image/Video Ads

Classic feed ads, Stories, and Reels – presenting your product or case study to a specific target audience.

Carousel Ads - a multi-card format in Meta for showcasing a feature lineup

Carousel Ads

A format with multiple cards (images or video) in one ad – ideal for showcasing a feature lineup or service stages.

Lead Generation Ads - built-in contact capture forms in Meta

Lead Generation Ads

Built-in contact capture forms right inside the social network – we collect leads without sending users to your site.

AD PLATFORM · 03 / 03

Google Ads

Search intent and Performance Max for scale

We choose the format based on your business objective. For hot demand – Search campaigns, when people are already looking for your service. For reach and brand awareness – Display. For broad reach with automation, we use Performance Max.

FUNNEL STAGE

Bottom + Scale

BEST FOR CPA

$15-30 search intent

KEY AD FORMATS

Search, Performance Max, Display

Search Ads - text ads in Google search results

Search Ads

Text ads in Google search results – shown to users who are already searching for your product or service.

Performance Max - an automated Google campaign across all channels

Performance Max

An automated campaign that covers all Google channels (YouTube, Search, Gmail, Maps) to maximize conversions.

Display Network - banner ads on Google partner sites

Display Network

Banner ads across millions of partner sites for brand awareness and remarketing.

CLIENT CASE STUDIES

Real results from our clients

B2B campaign case studies from paid channels: leads, registrations, CPL, and ROI. Every brand has its own context – but the mechanics repeat.

01 / 02
CASE · B2B · CREATIVE EVENTS · MENA

From 0 to 191 leads
in 6 weeks.

Naos Studio — a B2B creative events studio (3D mapping, CGI, immersive content) with offices in Doha, Dubai, and London. We launched Meta campaigns on 2 fronts: agency partnerships and FastLine — rush projects in 4 weeks. First leads in 24 hours, stable CPL from week one.

I want the same result →
191
LEADS IN 6 WEEKS
€7
AVG CPL
23
GET-IN-TOUCH (HIGH INTENT)
1.8%
AVG CTR COLD AUDIENCE
CASE · USDT · B2C · WEBINAR

From 0 to 97 registrations
in 14 days.

A lead-generation webinar for a USDT audience. We launched 4 parallel Meta campaigns with creative variations for a 4-day scripted funnel. Day one — 28 registrations. 25 attendees showed up live — 16 paid.

I want the same result →
97
REGISTRATIONS IN 14 DAYS
$3.59
COST PER LEAD
293K
REACH
25
LIVE ATTENDEES

How we work

From brief to first lead – in 2 weeks. 6 steps, each with a clear deliverable and timeline. Launch within 48 hours of prepayment.

STEP 01

ICP and market research

Workshop with your team: we define your ideal buyer, segment audiences, and analyze competitors in paid.

  • Week 1
STEP 02

Strategy and media plan

We define platforms, per-channel budget, KPI, and entry points for each audience segment.

  • Week 1-2
STEP 03

Creatives and copywriting

We write copy tailored to each audience and develop banners and video assets in your brand style.

  • Week 2
STEP 04

Technical setup

We connect pixels, configure conversions, integrate CRM, and set up UTM tagging.

  • Week 2-3
STEP 05

Launch and optimization

We launch, A/B test creatives, optimize bids and audiences. Weekly report in Slack.

  • Week 3+
STEP 06

Scale and Lookalike

After the first leads come in – we scale the budget, build Lookalike audiences, and expand into new segments.

  • Month 2+
FREQUENTLY ASKED QUESTIONS

What you should know before we start

Answers to common questions – no legal filler, no marketing jargon.

01

How much does it cost?

3 stages: setup $50-200, database build $200-500, campaign management $200-400/mo. Ad spend ($300-5000+) and commission 0-10% are billed separately. Exact pricing – after the audit.

02

How long until the first lead?

The prep stage takes up to 2 weeks (strategy, creatives, setup). After launch, first leads arrive on average within 7-14 days. Depends on niche, budget, and offer.

03

What if the ads don’t perform?

The first management fee is non-refundable – this is the testing period, and we optimize continuously. Important: results depend not only on ads, but also on your offer, product, and site conversion rate.

04

Do you work without LinkedIn?

Yes. Meta Ads, Google Ads, and LinkedIn – separately or in combination (1/2/3 networks). Channels are selected based on your ICP and budget.

05

Who will manage the account?

A team of 4 specialists: Project Manager, marketer, targeting expert, PPC specialist. Shared channel with the team, regular reports.

06

Do you help with creatives?

Yes. Copy, banners, video, landing pages – we create them together with you using AI tools. Creatives are included in the prep stage.

LAUNCH IN 14 DAYS

Strategy – in 3-5 days.

First leads – in 14 days.

Submit your request. We’ll reach out within 2 hours, run a 30-min call, and show you a strategy tailored to your ICP.

  • Free audit of your current campaigns
  • CPL and CAC forecast for your ICP
  • The strategy is yours to keep – no strings attached

Submit your request

We respond within 2 hours during business hours

No spam. One call and a concrete plan.