Comparison of promotion channels
| B2B database | LinkedIn network development | LinkedIn outreach standard | LinkedIn outreach pro | Outreach email marketing | Paid ads | |
|---|---|---|---|---|---|---|
| Objectives | Getting a quality database of Desicion makers and companies | Forming the highest quality target audience among your LinkedIn connections. | Finding, identifying and conducting initial communication with the target audience and getting responses. | Finding, identifying and conducting initial communication with the target audience to generate leads | Communicating with the target audience from your LinkedIn via email | Wide reach and fast lead generation |
| KPI | Maximum % of contact verification and search | 1000 connection requests per month | 1000 connection requests per month and writing messages to everyone who’s joined your network | 1000 connection requests, writing messages to everyone’s who joined and segmenting communications by their interest level | 1000 Emails per month | CTR 0.35-5% Conversions – 5-10% |
| Results | Example of a database: https://linked.promo/b2b-database |
– 200-400 new connections per month(Connection rate around 20-40%) – Formation of the target audience database in Google Sheets |
– 200-400 new connections per month (Connection rate around 20-40%) – 40-120 communications (Reply rate 4-12%) – high-quality segmentation of the database |
— 200-400 new connections per month (Connection rate around 20-40%) – 40-120 communications (Reply rate 4-12%) – 16-40 leads (Leads rate approx. 1.6-4%) – high-quality segmentation of the database – BAND Presale |
– Open Rate 40-75% – Click Rate 5-11% – 4-60 new answers (Reply Rate 2-6%) – 1-4 leads (Lead Rate 1-4%) |
Price per lead is $50-$250 |
| Project timeline | 1-2 weeks | 1-12 months | 2 to 6 months or more | 2 to 6 months or more | 2 to 6 months or more | 1-2 months or more |
| Description | https://linked-promo.com/en/b2b-database/ | https://linked-promo.com/en/linkedin-personal-branding/ | https://linked-promo.com/en/b2b-marketing/ | https://linked-promo.com/en/b2b-marketing/ | https://linked-promo.com/en/b2b-marketing/ | https://linked-promo.com/en/linkedin-ads/ |