Effective communication is the basis of any successful business. And especially in the B2B sphere, the presence of a reliable and targeted list of contacts plays a role, because quality contacts will contribute to successful cooperation and help build trusting relationships with potential customers and partners.
To streamline the process of forming such a database, an algorithmic approach can be applied. Below is a step-by-step guide to building a high-quality B2B contact database:
1. Defining the target audience:
Start by creating a list of companies that fit your business goals and objectives. An effective strategy is to analyze the existing customer base and identify common features. Develop avatars of similar companies based on factors such as size, industry, geography, keywords, and specialization.
Explore thematic platforms. Search company lists such as “Top 100 App Developers” or industry trade shows to identify potential partners. Can be used for parsing robots specially designed to perform just such similar tasks.
Use automation tools to compile a list of companies from various sources such as Sales Navigator and Crunchbase.
2. Identification of companies and decision-makers on LinkedIn:
Use LinkedIn as your go-to resource for information about companies and their key decision makers. Identify your target companies on LinkedIn using information about their domain or website. It is not recommended to search only by the company name.
Carefully review the job listings at these companies and use Sales Navigator to pinpoint the right people to initiate contact with. Arrange this information in a systematic form for ease of use. For example, in the form of a Google table.
3. Search and check contact information:
Use data collected from LinkedIn to find corporate email addresses and phone numbers using services such as apollo, snov.io, Zoominfo, and peopledatalabs. Alternatively, consider using an API for a more streamlined approach.
Verify the accuracy of the contact information collected using validation services such as zeroBounce and debounce to ensure the successful delivery of your email messages.
Remove irrelevant contacts or e-mail addresses to which it will be impossible to write from the list.
Example of a final B2B contact list:
List of target companies
LinkedIn company database
Decision maker data repository
By following this structured algorithm for building a high-quality B2B contact base, you will be able to increase your results and establish long-term business partnerships in your target market.
However, this is a tedious job that involves getting access to paid resources. Usually, in this case, it is in your best interest to order such a database from companies that specialize in this.
And we are such experts!
Leave A Comment